Watkins Glen still growing in numbers and excitement

I’m proud to be able to say that I was fortunate enough to be able to race at one of the steadiest growing events in the Sprint Cup, where this year the numbers and race quality were second to none. The Watkins Glen, often considered the pinnacle of racing on the continent of North America. With the race always being a popular event, the numbers in attendance for this year’s event was over 94,000, showing growth from last year. This is an impressive statistic knowing that many other racetracks have seen a decline in their attendance from the previous year.

Many credit the growth to the investment that the raceway has seen from it’s corporate interest, and their parent company International Speedway Corporation, Inc. By making the event better every year through new insights into what consumers want, they keep drawing bigger crowds. With high rankings for the race at the end of the season last year it is safe to say that helped draw bigger crowds for this year. When folks hear about how fun it was the year before, they’re incentivized to check it out for themselves.

Having a quality race that excites an onlooker is another thing the Watkins Glen offered their patrons this year. The race came down to the wire between, AJ Allmendinger and Marcos Ambrose, where they dueled in the last two laps in front of the roar of a vibrant crowd. Fans were cheering equally for each racer loudly which prompted Kurt Busch to call it,” …a phenomenal show.” Allmendinger proved himself to be the victor after the battle.

The Watkins Glen did not disappoint NASCAR fans this year as it has not done so in years. Cheese-it is its major sponsor and has been for the last two years. Their contract with the raceway is ending this year and the talks for renewal have been considered ongoing.

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